Unlock with Arcanian Matrix

Arcanian Consulting’s Growth Potential Matrix is designed to transform your digital advertising. We help D2C ecommerce businesses in Hungary break through performance plateaus. Our framework systematically connects systems, automates processes, and leverages AI for self-adapting campaigns, leading to improved ROAS and lower acquisition costs.

Services
Audit
Deep Dive

Framework Overview

Our comprehensive 300-point audit meticulously examines every facet of your digital advertising ecosystem. We identify bottlenecks, inefficiencies, and untapped opportunities within your Google Ads campaigns. This detailed analysis forms the bedrock for transformative growth, ensuring no stone is left unturned in our quest to optimize your performance and maximize your return on investment. We focus on connecting systems, automating processes, and leveraging AI.
Learn

The Framework

Understand – Change – Transform

This framework provides a comprehensive roadmap from understanding the current state to implementing changes and ultimately transforming the Google Ads approach for sustained growth.

Our proven framework transforms how ecommerce businesses approach Google Ads through three essential stages:

UNDERSTAND
Diagnostic substeps to uncover the current state and opportunities:

  1. Comprehensive Audit
    • 300-point analysis of current Google Ads structure
    • Technical performance assessment
    • Competitive positioning evaluation
    • Historical performance patterns identification
  2. Systems Mapping
    • Data flow visualization between platforms
    • Identification of integration gaps and silos
    • Assessment of current automation capabilities
    • Documentation of manual processes and bottlenecks
  3. Strategic Alignment Analysis
    • Business goals to campaign objectives alignment check
    • KPI relevance and measurement evaluation
    • Budget allocation effectiveness assessment
    • Growth ambition to capability gap analysis
  4. Customer Journey Investigation
    • Full-funnel experience mapping
    • Touchpoint effectiveness evaluation
    • Conversion path friction identification
    • Retention and lifetime value measurement
CHANGE
Implementation substeps to modify and improve the existing approach:

  1. Strategic Recalibration
    • Campaign structure realignment
    • Budget reallocation based on opportunity
    • Goal setting and success metrics redefinition
    • Attribution model adjustment
  2. Systems Integration
    • Data connection between platforms
    • Centralized reporting implementation
    • Cross-channel intelligence sharing
    • Decision-making workflow improvement
  3. Automation Implementation
    • Rule-based optimization setup
    • Smart bidding strategy deployment
    • Alert system configuration
    • A/B testing framework installation
  4. AI Enhancement
    • Predictive analytics implementation
    • Pattern recognition activation
    • Opportunity identification algorithms
    • Anomaly detection systems
TRANSFORM
Evolution substeps to create sustainable, scalable transformation:

  1. Adaptive System Activation
    • Market response mechanisms
    • Seasonality adjustment protocols
    • Competitive reaction frameworks
    • Self-learning optimization loops
  2. Scaling Framework Deployment
    • Budget scaling methodology
    • Market expansion architecture
    • Audience extension mechanisms
    • Resource efficiency systems
  3. Knowledge Integration
    • Team capability development
    • Process documentation and training
    • Decision-making framework transfer
    • Ongoing education system establishment
  4. Continuous Evolution
    • Innovation testing cycles
    • Performance evolution tracking
    • Strategic review cadence
    • Long-term growth forecasting